SEO

SSL Security Certificates

Security Certificates (SSL) and Google Chrome

Will your website be prepared for the latest security updates from Google? Know that your site will be marked as insecure in Google Chrome if you do not have a security certificate on your site? 

May the force be with you

By Miguel Moreira

Como era de se esperar, a Google anunciou que a partir da versão 56 do Google Chrome um aviso de “Site Suspeito” será mostrado em todos os sites que possuírem  campos de senha ou cartões de crédito e que não possuírem certificado SSL. Ou seja, qualquer site que não tenha o “cadeado na barra de URL, com a respectiva instalação SSL (Secure Sockets Layer). O que é isto? 

 

When you browse Google Chrome, or another browser such as Firefox, etc., and enter a site, if this site does not have the security certification (SSL) a message will appear as shown in the following figure:

 

Now this means that, that search engine does not advise the visit of the site, since it does not have a security certificate installed. 

 

HTTP vs HTTPS: what is this?
Each URL (web address) starts with an http or https.

HTTP means hypertext transfer protocol.
HTTPS means hypertext transfer protocol secure.
SSL means Secure Sockets Layer.


Quando navegamos num site seguro, os dados que entram e saem são encriptados usando um certificado SSL (Secure Sockets Layer). Isto faz com que seja muito difícil (ou impossível) para certas entidades terceiras “capturarem” os seus dados

 

Why switch to HTTPS?

Websites that are online without encryption can be hacked or hacked. When a site is secure, visitors know that it is reliable, or at least that they bet on the safety of their users.

In addition, Google likes HTTPS and secure links, and is favoring these secure websites on the search engines, penalizing sites without SSL certificates. That is, in terms of SEO this is quite important.

When an SSL certificate is installed, it enables the HTTPS protocol on your website. When a website is secure and certified, a green lock and HTTPS will appear at the browser address, as described below:

 

Https secure connection with green lock.

Pages with HTTP protocol that ask users for sensitive data such as passwords or credit cards will be marked as unsafe. Google's long-term goal is to mark all normal HTTP sites as unsafe, favoring those with HTTPS

 

Advantages of switching to HTTPS

Security - Hackers will not be able to catch sensitive data because SSL blocks attacks. Even if your site does not handle sensitive data such as credit cards, an SSL certificate on your site is always recommended.
Trust/Confidence - SSL shows your visitors that you have decided to go a step further by making your site secure and that you care about your site users.
Rankings - Google's algorithm favors in search results, secure sites that have SSL installation.

 

Conclusion:

When choosing web hosting, always choose one that provides the possibility of coming with an SSL installation. This will allow your site to be secure with third parties, and also that in the eyes of Google, you are doing everything to make users feel safe browsing and sharing data on your site. 

 

Miguel M.

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Miguel M.

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